Insurance Line - Don't Leave Expensive Funeral Costs Behind

This whole slogan makes it sound like people deliberately go out of their way to die and leave their friends and family to deal with the expensive funeral costs that they couldn't deal with themselves.

And the ad goes even further in implying that these people who die are really truly selfish people ... well, I guess they did just die and now their loved ones have to deal with the expensive funeral costs.

Those selfish bastards, only thinking of themselves when they die!

That's what happens when a person dies, right? They're only thinking of those massive funeral expenses and how to get away from them.