Target's Christmas Ad

The Christmas commercial for Target this year is actually quite disturbing.



It seems to be that the family has died and gone to Purgatory where they're doomed to spend the rest of eternity celebrating Christmas every single day ... actually, it could well be that the parents are the ones who died and are now in purgatory. The kids with them are a part of Purgatory, which is why they're always so excited to find that it's Christmas day while the parents look bored and resigned to the whole thing.

It also explains why it's just the four of them Christmas after Christmas.

That is why only items like the clothes and cushions change constantly while the rest of the house remains exactly the same.

Which then begs the question, who is Target aiming this commercial at?

Surely not the poor souls trapped in Purgatory. Even those suckers deserve a break from TV commercials.

So maybe the bored and desperate housewives who just want to escape the life they have built up around them. Although implying that a housewife's (even that of a bored and desperate one) life is the same thing as Purgatory has got to be more than a little insulting to someone there. Not to mention what it's doing psychologically to all those bored, desperate housewives; no doubt sinking them further into the funk because there is no escape from it because everyone else feels the same way.

But this commercial does pave the way for a sweet set of ads for next year: "The end of the world is coming. Didn't repent in time, then Target has all of your Purgatory needs with massive savings!"