Showing posts with label Ad Campaign. Show all posts
Showing posts with label Ad Campaign. Show all posts

Monday, February 6, 2012

Something's Wrong!

Can you spot what's wrong with this ad?



Apart from the obvious ... which is the little kid knowing why the bread is so good and better than the old bread there's something else that is wrong with this ad.

Maybe this will help;


Yeah, like a man (or a male giant loaf of bread) who wears socks and sandals would even have any hope of talking to, let alone having any kind of relationship with a woman except a horrible stereotypical she-nerd-geek.


But then again, going back to the point about the little kid and him not only knowing why the different loaf of bread was better for him, but also caring, maybe the "normal" looking woman in the ad is sercretly a horribly stereotypical she-nerd-geek but is fortunate enough to not look like one.

That's the only reason I can think of why the kid knows and cares about healthy food.

But more likely the woman is just a health nut who was smart enough to instil this into her kids right from the start.

Friday, September 9, 2011

Pizza Hut Sticky Fingers Ads

So Pizza Hut has brought out a new product; their sticky fingers stuff.

I always thought that ads were supposes to make the products advertised look appealing to as many people as possible. That's how they generate sales. But this ad doesn't do that. It doesn't even succeed in making the food look good to eat!

Sticky fingers looks like the kind of food that drunk or high annoying wannabees who are so cool (or so they believe) would buy. So that's a limited percentage of the population who's being targeted ... actually, considering the ad, I guess it's just about every hot blooded sports fan. So maybe not quite so limited number of people being targeted, after all.

But how the food looks on the ad has got to turn off a lot of those hot blooded sports fan wannabees. It does not look at all appealing. And everyone knows that the food in ads looks a thousand times better than reality. So the sticky fingers range has got to be very foul looking.

It looks like this sticky fingers ad campaign is a complete fail all around ... at least it would be if so many people didn't go to Pizza Hut while intoxicated and any kind of food, especially a new untried kind, looks good and must be eaten.